inworkINGS
Our latest insights.
Influencer Gifting: Why the unboxing experience matters.
Why are brands gifting products to influencers? Influencer gifting is a social media strategy where brands send free products to online content creators....
Brand Activation: How to Elevate your Startup
What is brand activation? Brand activation is the stage of the marketing process where brands make a direct, personalized impact on their key stakeholders...
How Packaging Design Shapes Sustainable Behaviors
Why sustainable packaging is important for brands. Most people struggling to take sustainable actions claim that, even though they care about the...